Primary and Secondary Research Services for Product Teams
Primary and secondary research services that combine original research with your users and desk research into your market, competitors and existing evidence. Senior researchers decide what to ask and what to trust; AI tools speed up the reading, searching and summarizing.
What We Serve
Discovery, Market and Competitor Research for Founders, Product Managers and Design Teams
Before a product is designed, somebody has to find out what is already known and what only your users can tell you. Our primary and secondary research services do both. Secondary research reviews the evidence that exists: competitor products, industry reports, academic and public studies, your own analytics, support archives and past research. Primary research fills the gaps with original interviews, surveys and field observation. We serve founders validating an idea, product managers scoping a new market or feature, and design teams starting discovery, across SaaS, fintech, health, e-commerce and AI products. AI tools search and summarize large volumes of documents, extract competitor feature sets and draft interview guides; senior researchers check sources, run the primary work and own every conclusion.
Our Approach
Learn What Is Known First, Then Ask Users Only What Nobody Else Can Answer
Desk research comes first because it is faster and it sharpens the primary research that follows. We gather what exists: competitor teardowns, market and industry reports, public studies, regulatory material where relevant, and your own archives of analytics, tickets and past interviews. AI tools read and summarize this volume quickly and flag claims worth checking; researchers verify sources, note publication dates and discard anything weak. The gaps that remain become the primary research plan: who to interview, what to survey, what to observe. Original research is run by senior researchers with participants matched to your market. Both strands are brought together into a single evidence base with sources cited and confidence stated.
What Is Primary and Secondary Research?
Primary research is original data collected directly from users and markets through interviews, surveys and observation. Secondary research, or desk research, analyzes evidence that already exists, such as competitor products, industry reports, public studies and internal data. Product teams use both to ground decisions before designing or building.
Secondary research
Competitor, market, academic and internal evidence gathered and verified.
Primary research
Original interviews, surveys and observation with people in your market.
Gap-driven planning
Original research targeted only where existing evidence runs out.
Single evidence base
Both strands combined in one report, sources cited, confidence stated.
At Devoq Design, research means knowing what is already known before asking users anything, with AI reading the volume and senior researchers judging the evidence.
Why Primary and Secondary Research Matters
Most product decisions are made on partial evidence. Desk research is the cheapest way to reduce the gap, and primary research is the only way to close what remains.
Do Not Repeat Known Mistakes
Existing evidence shows what others have already learned.
Ask Better Questions
Desk research sharpens the interviews and surveys that follow.
Understand the Competition
Feature, pricing and positioning gaps mapped properly, not guessed.
Validate Before Building
Original research confirms demand with real people first.
Cheaper Than a Wrong Launch
Research costs far less than rework after a failed release.
Evidence Stakeholders Trust
Cited sources and real users behind every claim you make.
Our Primary and Secondary Research Expertise
Competitor and Market Analysis
Teardowns, positioning and pricing reviewed for gaps and opportunities.
Discovery Interviews and Surveys
Original research with participants matched to your market.
Internal Data Mining
Analytics, support archives and past research turned into evidence.
Literature and Industry Review
Public studies and reports gathered, verified and summarized.
Primary and Secondary Research Services We Offer
Some questions are already answered somewhere. Others need original work. Our research services cover both and know which is which.
Competitor Analysis
Feature, flow, pricing and positioning teardowns of the products you compete with.
Market and Industry Research
Reports, trends and public studies gathered and verified for your category.
Discovery Research
Original interviews and observation that define the problem before design.
Idea and Demand Validation
Surveys and interviews that test whether a market wants what you plan.
Internal Evidence Audit
Your analytics, tickets and past research mined for what you already know.
Research Synthesis and Evidence Base
Both strands combined into a cited, reusable foundation.
From a competitor teardown to a full discovery program, our research services give product decisions a sourced foundation. See also: qualitative and quantitative research, UX research, MVP development and hire a UX researcher.
Why Choose Us?
Desk Research That Is Actually Checked
Every source verified for origin, date and relevance before it counts.
Original Research Where It Matters
Interviews and surveys targeted at the gaps, not run for the sake of it.
AI Reads, Researchers Judge
Documents summarized in hours; conclusions made by experienced people.
Competitor Insight From Builders
We design and build products, so teardowns see beyond the surface.
Research That Feeds Design
Findings flow straight into product and design work if you want them to.
A Researcher on Call
Hire a dedicated UX researcher through our hire lane for ongoing discovery.
Research Problems We Solve
Teams come to us before a launch, a pivot or a new market, usually with evidence that is either missing or unverified. These are the situations we handle most.
Building on Assumptions
A roadmap with no evidence behind the first item.
Competitors Nobody Has Studied Properly
A screenshot folder instead of a real teardown.
Desk Research That Trusts Everything
Outdated reports and vendor claims quoted as fact.
Interviews Repeating Known Answers
Participant time spent on questions desk research could have settled.
Internal Data Nobody Has Read
Years of tickets and analytics never turned into insight.
Evidence Scattered Across Teams
Sales, support and product each holding part of the picture.
Contact Us
Ready to ground your next decision in evidence?
Tools we research with
AI tools for searching, summarizing and extracting from large document sets, video interviews and survey platforms for primary research, GA4, Search Console and Ahrefs for market and competitor signals, and FigJam for synthesis. Everything lives under your own accounts.
Claude
Claude Code
Cursor
OpenAI Codex
ChatGPT
Gemini
GitHub Copilot
v0
Figma AI
Midjourney
Google Search Console
GA4
Microsoft Clarity
Ahrefs and Semrush
Schema markup
llms.txt
AI Overviews tracking
Figma
Figma variables and tokens
FigJam
Framer
Sketch
Adobe XD
Protopie
Zeplin
Miro
Maze
What You’ll Receive
Every research engagement ends with a defined handover. Everything below transfers to you so your team can keep building on it.
Research Plan With Questions and Gaps
Competitor Teardown and Feature Matrix
Market and Industry Evidence Summary
Internal Data Audit Findings
Interview Guides and Survey Instruments
Interview Recordings and Verified Transcripts
Primary Research Findings
Combined Evidence Base With Cited Sources
Opportunity and Risk Summary
Recorded Walkthrough for Your Team
Every deliverable is shaped by your market, your users and your decision, and you own all of it.
Our Passion: Your Growth, Our Recognition
At Devoq Design, client success is paramount. We measure our worth by the heights our clients reach. Awards are a delightful affirmation, but seeing your business flourish that’s the true reward.
26 Reviews on Clutch
5.0
Design Company by Clutch
Champion Company by Clutch
Global Company by Clutch
Top Rated
on Upwork
Best Company by Goodfirms
Top Company in Dribbble
Best Company by Webflow
Top Company in Behance
Top Companies Clutch Global
User Research Company by Clutch
Digital Design Company by Clutch
Discover Our Case Studies
Explore Compelling Case Studies: Real Solutions, Real Success Stories
Web Design
We crafted a sleek and intuitive website for Firewire, a digital marketing company specializing in SEO and Google Ads, to showcase their expertise and results. Our design highlights their data-driven approach to connecting businesses with their audience.
Increase Customer interaction
87
%
New Customer Acquisition
30
%
Marketing
SaaS Product Design
We created a clean and scalable SaaS experience for Buzops, helping businesses manage operations, automate workflows, and improve customer engagement through a unified platform.
Demo Request Increase
37
%
Platform Interaction Growth
68
%
Customer Acquisition Boost
25
%
SaaS
Web Design
We designed and developed a user-friendly website for Cadre Crew, a company that helps growing businesses scale operations with virtual assistant and project management services. Our goal was to create an intuitive and efficient experience for their users.
Increase Customer Value
25
%
Boost Traffic
20
%
Higher Conversion Rate
15
%
Professional Services
Web Design
We built a modern online platform for Wealth Bridge, a mortgage and loan comparison service. The goal was a credible, easy-to-use experience that makes complex loan information simple. With a focus on clarity, performance and smooth interaction, the site helps borrowers compare home-loan products and choose the right one with confidence.
Higher Lead Generation
50
%
Growth in Page Interaction
78
%
More Returning Visitors
40
%
Web Design
We created a compassionate and accessible digital experience for AngelCare, simplifying care discovery, improving NDIS understanding, and empowering users to access personalized support services with ease.
Care Program Adoption
22
%
Client Interaction Increase
48
%
Satisfaction Score
93
%
While growth of our clients is what matters most, it`s nice to get awards
We unite Business-Driven + User-Centered UX process while creating the product design tocover business goals and user`s needs.
Michael Cosgrove
Oct 3, 2023
Emin Salmanov
Mar 10, 2024
Johan Timmer
Mar 1, 2024
Erin Gouse
May 14, 2019
Anika Schleifer
Mar 21, 2024
Tom Peeters
Mar 12, 2024
Frequently Asked Questions
What is the difference between primary and secondary research?
Primary research collects new data directly from people in your market through interviews, surveys and observation. Secondary research, also called desk research, analyzes evidence that already exists: competitor products, industry reports, public studies and your own internal data. We run both and sequence desk research first.
Why do secondary research before talking to users?
Because it is faster, cheaper and it makes the primary research better. Knowing what competitors ship and what studies already show means interviews and surveys spend participant time on the questions nobody else can answer.
How much do primary and secondary research services cost?
It depends on the breadth of the desk research, the number of competitors in scope, how many interviews or survey responses the gaps require and how hard participants are to reach. We quote a fixed price per study after a short call.
How do you verify secondary sources?
Every source is checked for origin, publication date, sample and whether the author has a stake in the claim. Vendor reports and old statistics are flagged or discarded. AI tools help locate and summarize material, and researchers do the verification.
What does AI do in your research process?
AI tools search and summarize large document sets, extract feature lists from competitor products, draft interview guides for researchers to refine and transcribe primary sessions. Senior researchers verify sources, run the interviews, check summaries against originals and write the conclusions.
Can you validate a product idea before we build it?
Yes. We combine a competitor and market review with original interviews and surveys among the people you intend to serve, then report what the evidence supports, what it contradicts and what remains uncertain. We do not promise the answer you hope for.
Do we need this if we already have analytics?
Analytics is one internal source, and we include it. It cannot show what competitors do, what the market expects or why users behave as they do. Secondary and primary research fill those gaps around the numbers you already have.
Who owns the code, the design files and the accounts?
You do, from the first week. Figma, GitHub, CMS and hosting accounts are created under your company, and the contract assigns the IP to you. There is nothing to hand back at the end because it was always yours.
How do you charge: fixed price, monthly retainer or dedicated team?
All three, depending on the shape of the work. A fixed price when the scope is clear, a monthly retainer when the work keeps evolving, and a dedicated designer or engineer pair when you want capacity inside your own team. We recommend one after a short discovery call.
Do you work with companies in the US, UK, Canada or Australia?
Yes, most of our clients are there. Devoq Design has teams in India, Canada and the US, so every project has overlapping hours for reviews and stand-ups. Everything else runs async with recorded walkthroughs, decision logs and written updates in your Slack or Teams.
How do we get started?
Book a 30-minute call or send a short brief. We come back within a few working days with a scope, a plan and a price. Work starts after an NDA and IP assignment are signed and your accounts are set up.
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2108 N ST STE N SACRAMENTO, CA 95816
Canada
23 Mullen Drive Ajax, L1T2A9 Ontario, Canada
India
111, Platinum Plaza Opp. I.O.C. petrol pump, Bodakdev, Ahmedabad - 380054
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